BRIAN MCFARLAND

COO

Areas of expertise:

Nature-based Solutions | Afforestation, Reforestation, & Revegetation (ARR) | Reducing Emissions from Deforestation and forest Degradation (REDD+)

Climate, Community & Biodiversity Standards (CCBS) Technical Expert | Due Diligence | Project Management | Monitoring, Reporting, & Verification | Carbon Credit Sourcing and Trading

Conservation Finance | International Finance | Tropical Conservation | Terrestrial and Marine Biodiversity Conservation | Community Development

Brian has extensive experience in sustainability, global carbon markets, and conservation finance. This experience includes previously managing all aspects of four VCS-CCBS REDD+ projects in Brazil, working with local community members, and international organizations to fund local forest conservation efforts. He simultaneously managed a project portfolio and financed over 260 carbon projects across 30 countries and 43 US states, representing 22 million offsets, 540,000+ RECs, and ~2 million trees planted.

Brian is a regular speaker on the carbon markets and a widely-published author, including three books on conservation finance. These books are: REDD+ and Business Sustainability: A Guide to Reversing Deforestation for Forward Thinking Companies (2013); Conservation of Tropical Rainforests: A Review of Financial and Strategic Solutions (2017); and Conservation of Tropical Coral Reefs: A Review of Financial and Strategic Solutions (2020). He is also a certified Project Management Professional and a certified Sustainability Excellence Professional. Brian’s volunteer experiences most recently include serving on the Board of Directors for Code REDD, as an alternate member on his town’s Conservation Commission, and as the secretary of his town’s Forestry Committee.

Brian holds a BA in International Development and Psychology from Clark University in Worcester, MA, and holds a dual MBA in Emerging Markets Finance and an MA in Global Environmental Policy from American University in Washington, DC. Brian’s sustainability, restoration, and conservation research and fieldwork has ranged across Australia, Brazil, Costa Rica, Kenya, Peru, Indonesia, Mexico, the Philippines, and the United States.